Google Ads is an auction-based advertising system that allows you to bid on the placement of ads on Google properties or on the websites of publisher partners within the Display Network. The app now regularly highlights sponsored locations and shows additional paid ads when people search for gas stations, coffee shops, or other nearby businesses. Like other types of Google ads, they appear in search engine results when a customer searches for a product or service. All major paid advertising platforms helped online marketers attract traffic to their websites through advertising campaigns based on the CPC model.
When a potential customer searches for this keyword phrase, the search results will display the ad. Mark Irvine, director of paid search at Search Lab, mentioned that cost-per-lead metrics showed an improvement compared to recent years. Let's take a look at some notable vertical markets on how much advertisers pay to promote their products through their advertising platform.