As you can see, setting up your paid campaigns on Google is relatively easy (and fast), especially since the platform guides you through the settings and provides you with useful tips along the way. Google will then calculate the ad ranking for each competing ad, which will determine if and where your ad will be placed in the paid results section. Over time, Google Ads will also help you analyze and improve those ads to reach more people so that your company can achieve all the objectives of your paid campaigns. With billions of searches a day on Google, you can use search ads to ensure that potential customers notice your brand, consider your offers, and take action.
You'll never pay more in a day than your daily spending limit and you'll never pay more than a month than your monthly spending limit (your average daily budget x 30.4€; although if you don't pay for Google Ads with the billing method, you can set a monthly spending limit at the account level). As a result, your company will appear on the search engine results page (SERP) the moment your ideal customers search for products and services like yours through Google Search or Google Maps. Not to mention that the Google Ads platform has existed for almost two decades, which gives it a certain age and authority in paid advertising. Match types give you a little leeway when it comes to selecting keywords, since they tell Google if you want a search query to match exactly or if your ad should be shown to anyone with a semi-related search query.
However, today we'll focus on Google Adwords, which helps your ads stand out among search engine users, displaying them at the top and right of Google's search engines. The best thing about Google Ads is that, while it works like an auction, the winners are not chosen based on the offer alone and the maximum bid is not necessarily paid. This is because Google's main goal is to show the most relevant results to users, even when you pay. Google is a resource used by people around the world to ask questions answered with a combination of paid ads and organic results.
If you use PPC to advertise your products or services, Google Ads should be part of your payment strategy, there's no way around it (except maybe Facebook Ads, but that's another article).
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