You will be charged up to the amount delivered depending on the configuration of your campaign. For example, if you choose to pay for the conversions for your display ad campaign, you'll only be charged for the conversions delivered. For campaigns where you submit bids directly to the auction, you will be charged based on the bids of the finalists. This is a broad and highly competitive term that is searched millions of times a month, so your CPC offer is likely to be high.
Establishing a daily budget and understanding how it will run out are the most important aspects of PPC budgeting, but it's worth knowing how advanced segmentation options can affect your ad spend. However, while your advertising budget is important, it's not necessarily the beginning and end of your paid search efforts. When users search for a keyword you've selected, if your bid is higher than other advertisers bid for that keyword, your ad will appear at the top of the search results with a small tag next to it indicating that it's a paid result. Obviously, the best thing for the agency is to deliver results (to reduce customer loss and retain customers), but even if your ads don't generate any conversions, you'll have to pay your agency and pay it, unless your contract explicitly states otherwise.
Like other types of Google ads, they appear in search engine results when a customer searches for a product or service. You'll never pay more in a day than your daily spending limit and you'll never pay more than a month than your monthly spending limit (your average daily budget x 30.4€; although if you don't pay for Google Ads with the billing method, you can set a monthly spending limit at the account level). A PPC agency, such as WebFX, develops, launches and manages your paid advertising campaigns on platforms such as Google Ads and Microsoft Advertising, in addition to helping to improve your Google Ads optimization score. Today, consumers search online across multiple devices (often at the same time), which means you need to pay attention to where your most valuable potential customers come from.
Google will then calculate the ad ranking for each competing ad, which will determine if and where your ad will be placed in the paid results section. The best thing about Google Ads is that, while it works like an auction, the winners are not chosen based on the offer alone and the maximum bid is not necessarily paid. When a potential customer searches for this keyword phrase, the search results will display the ad. For example, you might want your ads to appear alongside relevant searches in a certain state, but you can also allocate more budget to searches conducted in a specific city or even neighborhood.