Choose which keywords you want to bid on, set your bids for different keywords and select your daily or monthly budget, write your PPC ad and link to a relevant and persuasive landing page on your website. It's important to create and optimize your landing pages, as this directly influences the number of people who convert into paying customers. You can pay to appear on your target audience's social media or somewhere else on their profile, depending on the platform. By paying close attention to each of these metrics, you can increase the ROI of your paid campaign and spend less to get better results.
A good management strategy also pays attention to providers, such as search engines, social platforms and advertising networks, to monitor changes and updates that could affect paid campaigns. In the cost-per-mile model, you'll pay a certain amount to the host for every thousand impressions or views the ad receives.