Setting a daily budget and understanding how it will run out are the most important aspects of budgeting for PPC, but it's worth knowing how advanced segmentation options can affect your advertising investment. If your SME wants to have an opportunity against larger and more lucrative companies, you'll have to pay to get a hand, probably in the form of Google Ads. The Google Ads auction determines the location of your ads on Google and the cost you're willing to pay for the selected keywords. Companies can easily invest tens of thousands of dollars in Google Ads, but not all companies choose to spend the same amount on paid advertising.
As a result, your ads won't appear in search queries that don't match the search intent of your target audience. Obviously, the best thing for the agency is to deliver results (to reduce turnover and retain customers), but even if your ads don't generate conversions, you'll have to pay your agency unless otherwise explicitly stated in your contract. If you choose to work with a PPC company, be prepared to pay a monthly fee in addition to your monthly Google Ads spend. You'll never pay more in a day than your daily spending limit or more than a month than your monthly spending limit (your average daily budget is 30.4; though if you don't pay for Google Ads using the billing method, you can set a monthly spending limit at the account level).
Regardless of your budget and strategy, advertising through paid search is a great way to generate leads, website traffic, increase brand awareness, and increase sales. Now is the time to start knowing your revenue potential through paid advertising: your competitors are already doing so. To set your cost-per-view offer, enter the highest price you want to pay for a single view in your TrueView campaign. A PPC company like Cardinal Digital Marketing can develop, launch and manage your paid search campaigns on popular advertising platforms, such as Google Ads.
There are different Google Ads cost calculators online and the good news is that most of them are free, so you don't have to pay to use them.